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The brave new world of Traveler 2.0
Image by mollypop via Flickr I recently chaired a roundtable on social media in the travel industry for Travel Trade Gazette where agents, providers and those working in PR in the travel industry...
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McDonald’s serves up social media
Image by thomas.merton via Flickr McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online. Not all of it...
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Vodafone, Twitter and the challenges of managing your brand in social media
Image via Wikipedia It’s been an interesting afternoon for Vodafone. Their VodafoneUK Twitter account has attracted a lot of attention after one Tweet in particular stood out from their usual customer...
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Three ways to act on your social media monitoring
Image by Chewy Chua via Flickr This week we published the final report in our Review of Social Media Monitoring Tools (download the final report here). Reflecting on the report and its findings with...
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43% of news sharing online is via social media (CNN research)
Image by Denis Dervisevic via Flickr A study by CNN of how we share and consume news has found that social media is the most frequent way that we share stories online. In their study of 2,300 people...
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